Principles
The foundation of our business is built on the following principles:
  • Must Exceed Guest Expectations
  • Must Drive Revenue
  • Must Ensure Associate Satisfaction
  • Must Maximize Profit
  • Must Be Personal
  • Must Be Value Driven
  • Must Be Authentic
  • Must Be Consistent
Values

Impress our guests by providing service that meets and strives to exceed their expectations.
  • Act with integrity
  • Promote pride, enthusiasm and team spirit within our organization.
  • Encourage and reward hotel innovation, creativity and risk taking.
  • Contribute to and support the individuals' personal and professional growth.
  • Strive to continuously improve the way we operate our business.
  • Uphold quality standards in maintaining our hotels.
It is from these elements that SinoNova Hospitality measures success.

© 2005 - 2013 SinoNova Hospitality, LTD.